Independent designer · in-house brand lead

JackFeegel

Structured identities with handmade energy.

Brand systems, campaigns, and images built to make people stop—and remember why they stopped.

Design practice · since 2018

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Wonky Bagels identity on a mustard yellow field
Red and cyan editorial illustration about electronic waste
Garden Boy sparkling wine can packaging

Branding · Art direction · Illustration · Print · Environmental

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Identity✦Campaign✦Illustration✦Print✦

Selected work · 01—03

Ideas built to livebeyond the mockup.

01Selected marks2025
A collection of 55 selected logo marks by Jack Feegel

LOGOFOLIO // 2025

Fifty-five marks. One point of view.

A fast, dense survey of identity work built on clarity, character, and the useful tension of negative space.

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Case study · 02

Squid SkiCompany

Best in Show2020 Graphic Design Student Show · NOVA

A recyclable urban-ski concept, transformed into a full brand world: identity, product, packaging, campaign, and merchandise.

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Squid Ski Company urban ski product range
Squid Ski Company packaging system

“A system with enough structure to travel—and enough attitude to be seen coming.”

Identity / Product / Campaign
Squid Ski Company campaign artwork
Squid Ski Company apparel and merchandise system

Brand world · 03

WonkyBagels

A bagel-and-coffee identity for Gainesville, Florida, with a voice that is warm, weird, and impossible to ignore.

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Wonky Bagels branded coffee cup
Wonky Bagels mascot and typography system
Wonky Bagels mascot illustrated as a large environmental mural
Mark → mascot → object → environment

A flexible system that keeps its character at every scale.

Editorial illustration

Images can carry whatwords cannot.

Illustration for photojournalist Tamir Kalifa on electronic-waste pollution in the West Bank.

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A worker surrounded by electronic waste in a red and cyan editorial illustration

Selected archive

Range, with areason.

Packaging, publication, narrative, and event design—each given its own visual grammar.

View all 15 projects
Garden Boy sparkling wine packaging
Packaging / Label

Garden Boy

A maximal 1990s inspired Nostaljick magazine spread
Publication / Editorial

Nostaljick

Design Dive student show poster in cyan, red, and yellow
Event / Campaign

Design Dive

A surreal dark narrative illustration with a clown and turtle
Illustration / Narrative

Five Random Words

The practice

Built by hand.Made to work.

Portrait of Jack Feegel

In-house rigor, independent imagination.

Jack Feegel is a multidisciplinary designer working across identity, campaign, environmental, editorial, and illustration.

His foundation in fine art, printmaking, and art history gives the work its tactile edge. Years inside complex organizations give it structure, range, and the ability to hold together far beyond a single hero image.

Identity systemsArt directionCampaign designIllustrationEnvironmentalPrint & editorial

Selected experience

Now

Branding, Design & Marketing LeadSpeed Bay Warehouse Solutions

2021—25

Graphic Designer → Senior Graphic DesignerJLL

Foundation

Fine Arts + Art HistoryCU Boulder · Graphic Design, NOVA